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[GB INSTANT] Erika Kullberg – Mastering YouTube for the Busy Professional

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Last year, i was stuck in a corporate job i hated.

I would have laughed if you told me I would be on YouTube.  Here’s what I would have told you:

1. I don’t have the time for YouTube!  YouTube seems so time-consuming.  There’s no way I can find the time to do it.

2. I don’t know anything about editing or what camera or equipment I need!  I’m the least tech-savvy person.  I also don’t know anything about social media–I mean, I went 3 years without posting a single Instagram photo!

3. I lack the confidence.  I’m not good on camera, I’m shy and have always been TERRIFIED of public speaking and I mess up my words a lot.  People will laugh at me!  I’m going to end up embarrassing myself.  I’m scared.  I just don’t have that “YouTube personality’.  My anxiety just wouldn’t allow it.

4. I doubt anyone would want to watch me.  I love talking about personal finance, but it’s not like I’m an ‘expert’ or have a finance degree… who would want to watch me?

I even opened up to Business Insider recently about some of these fears I had.

youtube changed everything.

Despite all of the fear and hesitation and doubt, I somehow convinced myself to post the first YouTube video.

In under a year, I now have over 70,000 subscribers and 4 million views.

Plus, I’ve been featured on Business Insider, Inc. Magazine, U.S. News & World Report, CNBC, and more…!

i went from 0 subscribers to making over $100,000 on youtube in under a year…

  • It’s allowed me to create passive income online – where I don’t have a boss telling me what I can and can’t do.
  • 2019 was a low point for me. I missed out on some of the final hours I could’ve spent with a loved one because my boss told me I couldn’t take the time off. I didn’t want someone to be able to dictate my time like that for the rest of my life – I wanted financial freedom. YouTube gives me the power to earn money doing something I love.
  • I get to help people. I am truly passionate about personal finance, but my friends were getting sick of hearing me talk about it. I wanted a creative outlet to try to share my passion with others. YouTube allows me to help others with their finances!
  • I’ve grown my online business. I knew that the fastest way to grow any online business was to build an audience, and it’s true! I founded a legal technology startup (Plug and Law), and even though it’s completely unrelated to what I talk about on YouTube, the YouTube channel has led to so many customers and opportunities for exposure for Plug and Law!

i did all of this while still working full-time as a lawyer.

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